The Shanghai International Exhibition Center Co., Ltd. is set to host Music China New Product Global Launch, a showcase for the latest musical innovations.
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Digital technology is reshaping the future of music creation, instrument manufacturing, and the audiovisual industry. Disruptive innovations such as electro-acoustic instruments, smart instruments, virtual reality (VR), and immersive audio are redefining the trajectory of these sectors.
According to AVIXA research, over the next five years, the global professional audiovisual and entertainment industry will benefit from the rapid advancement of multimedia technologies—including virtual reality (VR), augmented reality (AR), and mixed reality (MR)—as well as the expansion of application areas and the sustained growth of market size.
The Asia-Pacific region, particularly China, demonstrates strong growth potential, with its growth rate exceeding the global average. This underscores China's rapid adoption capabilities and robust demand for new technologies and innovative applications in driving industry evolution.
To delve into cutting-edge industry trends, Music China 2025, a global bellwether for the musical instruments sector, will spotlight the latest advancements in music technology and audio-visual innovation. In collaboration with leading international and domestic industry associations, university music engineering departments, and professional partners, the expo will launch the "Music Technology and Audio-visual Technology Expo 2025" as a dedicated thematic showcase.
This flagship event is projected to attract over 200 global industry leaders across a 20,000-square-meter exhibition space, comprehensively displaying breakthroughs in music tech, audio-visual systems, and live performance technologies. It aims to establish a premier international platform for cross-industry collaboration, knowledge exchange, and business opportunities, driving the integration of creativity and technology in the music and entertainment ecosystems.
Global Premier Platform
Co-organized by international industry associations, universities, and professional institutions, this event carries authoritative endorsements and ensures targeted outreach to industry decision-makers worldwide.
Full Industry Chain Coverage
Centered on sound, imaging, and animation technologies and powered by digital media platforms, the exhibition spans information services, broadcasting, advertising, telecommunications, digital entertainment, e-learning, and gaming, while intersecting with sectors like computing, film/TV, media, and education.
Cutting-Edge Technology Showcase
Explore innovations such as AI-driven music composition, VR/AR immersive experiences, ultra-HD displays, and advanced acoustic engineering-showcasing the building blocks of next-generation innovation.
Massive Media & Audience Engagement
Synced with international digital music festivals, global composition competitions, professional forums, and masterclasses, the event will attract global attendees and media coverage amplifying brand visibility across borders.
1. Music Production, Technology & Applications
For music companies, studios, and audio production teams in gaming/film:
AI composition software, virtual instruments, immersive music technologies, film/game audio production tools, and more.
2. Audio & Recording Equipment, Sound Reinforcement Technologies
For musicians, audiophiles, and professional audio services:
High-end sound systems, acoustic materials, MIDI controllers, audio interfaces, effects processors, and related solutions.
3. Live Performance, Theater Equipment & Visual Technologies
For concert halls, theaters, and performance agencies:
LED walls, laser projection, VR/AR stage systems, professional lighting, broadcast cameras, and integrated AV solutions.
1) International Digital Music Festival: Spotlighting cutting-edge digital music works and hosting the Global Music Composition Competition (e.g., Music China International Competition for Electronic Music).
2) Music Tech Product Awards & Roadshow Launches: Discover groundbreaking innovations.
3) Immersive Music Tech Zone: Experience VR/AR-driven interactive music installations.
4) Professional Forums: International MIDI Technology Application and Development Forum, Global Game Music & Immersive Technology Symposium
Expert-led discussions on industry trends and technological breakthroughs.
5) Masterclasses: Hands-on sessions in music production, sound design, and digital artistry.
Whether you're an instrument manufacturer, audio service provider, or tech solutions pioneer, this expo is your stage to showcase expertise, forge partnerships, and shape the future.
Act Now!
Contact: Mr. Bill WU
Tel: +86-21-6295 1226
Email: wubing@shanghai-intex.com
Dates: October 22-25, 2025
Venue: Hall N3, Shanghai New International Expo Center (2345 Longyang Road)
Join the Music Technology and Audio/Video Technology Expo 2025 – Where Global Innovators Converge!