As the economy gradually recovers and develops, industry revitalization has become the primary issue for China's musical instrument industry. New Product Global Launch, fully created by the organizers of Music China, has been committed to actively empowering enterprises to carry out product innovation and technological innovation. In 2023, New Product Global Launch focused on four dimensions: professionalism, internationality, growth potential, and dissemination power. It extensively explored new products from the industry at home and abroad to participate in the event, mobilized exhibition resources in multiple dimensions to present, and thereby provided new experiences for consumers, injected new vitality into the industry's recovery, and further stimulated the innovative potential of the entire musical instrument ecosystem.