Since its inception in 2002, the Music China has emerged as a global compass for the music industry. Certified as a premier event by UFI Global Association of the Exhibition Industry, Music China ranked 88th among the world’s top 100 commercial exhibitions in 2020 and was honored as a “Shanghai Brand Exhibition” in 2024. The 2024 edition shattered records:
150,000 sq.m exhibition space hosting 1,840+ exhibitors from 26 countries,
119,083 professional visitors from 105 countries and regions, with overseas attendance surging 10.73% year-on-year.
In 2025, Music China 2025 launches under the theme “Harmonizing Instruments, Innovating Soundscapes” — establishing itself as the premier platform for global music professionals to:
Explore Asia’s booming markets,
Capture cutting-edge innovation trends,
Forge pivotal industry connections.
Why Visit Music China?
1. Leading Industry Trade Show – A Gateway to the Asian Market
1) Music China is one of the largest and most influential music trade shows in the world, certified by the UFI (Global Association of the Exhibition Industry).
2) For international visitors, Music China is not only an exhibition and purchasing platform but also a fast-track window into the Chinese and Asian music markets.
2. A Global Hub for Musical Instruments and Innovations
1) Exhibits cover traditional Chinese instruments, Western classical instruments, digital music technology, pianos, percussion, music education, intangible cultural heritage, music therapy, and more.
2) Discover new products and industry innovations on-site, and gain insights into global trends and the Chinese market.
3. High-Quality Professional Visitors and Targeted Business Opportunities
Music China attracts a highly professional visitors, including music training institutions, import/export traders, music hobbyists, dealers, and music schools. 91% of visitors were extremely satisfied with their experience, and 94% stated they would attend again in the future.
Music China offers B2B business matchmaking services to help international visitors connect with local manufacturers, distributors, music educators, and cultural institutions.
4. Media Matrix: Powerful Communication Strength, Expanding Brand Presence Globally
1) Global Media Reach
Music China engages global audiences via platforms like Instagram, Facebook, TikTok, WeChat, and 50+ trade associations and media networks. Its integrated media strategy maximizes visibility across domestic and global markets.
2) Brand Amplification
Boost your profile through live streams, targeted campaigns, and direct engagement with industry leaders. Multi-channel promotion ensures maximum reach and recognition for exhibitors.
5. Concurrent Events Discovering Cutting-Edge Trends in Chinese Instrument Industry
Music China 2025 provides a unique opportunity to explore global and Chinese music trends through key activities. The event includes general activities and Industry-Specific Activities, such as the Violin and Piano Showcases, Audio-Visual Technology Forum, and Sound Art Masterclasses, allow attendees to explore China’s innovations in these areas. Additionally, the Outdoor Live Shows Stages, immerses you in China’s vibrant music culture and growing demand for live performances.
These activities offer international visitors a deeper understanding of China’s evolving music market and its integration of digital technology and education across sectors.
6. A Booming Industry Under Transformation
Digital technology is reshaping music creation, instrument manufacturing, and the audiovisual industry through innovations like AI composition, VR/AR, and immersive audio. With China leading Asia-Pacific’s rapid growth in tech adoption, the Music Technology and Audio-Visual Technology Expo 2025 (Oct 22-25, Shanghai New International Expo Center) will unite global industry leaders, universities, and associations to showcase breakthroughs across a 20,000㎡ exhibition.
The expo's three core zones — Music Production & Tech; Live Performance Systems; and Immersive Experiences — will highlight AI-driven tools, ultra-HD audio engineering, XR stage technologies, and smart acoustic solutions. Concurrent events, including the International Digital Music Festival, Global Composition Competition, and expert forums, will bridge music, gaming, film, and education sectors, fostering cross-industry collaboration.
As a premier platform for innovation, the event aims to redefine audiovisual ecosystems by integrating creativity with digital advancements. By connecting manufacturers, tech pioneers, and creatives, it seeks to establish new standards for immersive entertainment and shape the future of global music and media industries.
Don’t miss the opportunity to explore groundbreaking innovations, forge strategic trade partnerships, and unlock Asian business industry potential. Join industry leaders, tech pioneers, and creative professionals at the forefront of music and AV evolution. Whether you aim to source cutting-edge solutions, discover emerging trends, or expand your market reach, Music China is your gateway to shaping tomorrow’s Music and musical instrument landscape. Visit, connect, and catalyze growth--secure your place at the forefront of industry evolution.
For more information about Music China 2025 or business matchmaking opportunities, please visit: https://en.musicchina-expo.com/
Or contact: Mr. Alex CHEN – Marketing Manager
Tel/Wechat/WhatsApp: +86 187 2145 0712
Email: chenyuxuan@shanghai-intex.com
