2026/07/16
SIEC and Ant Group have entered into a strategic partnership to drive the digital and intelligent transformation of the exhibition industry through advanced digital technologies and AI capabilities
On March 23, Shanghai International Exhibition (Group) Co., Ltd. (“SIEC”) and Ant Group officially signed a strategic cooperation agreement. The two parties will collaborate on a series of initiatives, including Alipay's “Tap-to-Connect” feature, the AI health assistant “Ant A-Fu,” and AI-powered customer service, to accelerate the digital and intelligent transformation of the exhibition industry and advance AI applications in this sector.