2026 marks the kickoff year of China’s “15th Five-Year Plan,” a pivotal moment as the Chinese musical instrument industry transitions from a manufacturing powerhouse to a global leader in high-quality innovation. The recently released “Guiding Opinions on the Development of China’s Musical Instrument Industry (2026–2030)” explicitly calls for accelerated advancement in technological and material innovation, international branding, and cross-industry integration to cultivate new quality productiv

To further advance global exchange and mutual enrichment in violin making and performance art, and to foster the preservation and innovative development of violin culture, the Organizing Committee of Music China 2026 will present a series of stringed instruments-themed cultural activities at the Hall W1, Shanghai New International Expo Centre. As one of the flagship events of this program, the Stringed Instruments Sound Evaluation (hereinafter referred to as “the Evaluation”) is now officially

Innovate New Sounds, Explore Boundless Music, Eyes across the global music industry are turning to Shanghai once again

On March 23, Shanghai International Exhibition (Group) Co., Ltd. (“SIEC”) and Ant Group officially signed a strategic cooperation agreement. The two parties will collaborate on a series of initiatives, including Alipay's “Tap-to-Connect” feature, the AI health assistant “Ant A-Fu,” and AI-powered customer service, to accelerate the digital and intelligent transformation of the exhibition industry and advance AI applications in this sector.

As 2025 draws to a close, it’s once again time for year-end retrospectives. Recently, Reverb—the world’s largest online marketplace for used musical instruments and gear—released its annual best-of list, highlighting the top-selling effects & pedals, electric guitars, synths, amps+modelers, and more of 2025.

Shanghai–April 1st, 2024– Music China will come back on October 10th -13th, 2024, at the Shanghai New International Exhibition Centre (SNIEC).

At Music China 2025, Sun Kai, founder of the Chinese handpan brand KSL, shared with us how—within this “universe of sound”—they craft instruments that honor traditional acoustic essence while resonating deeply with contemporary lifestyles.

In today’s fast-paced world, music therapy has evolved from a niche complementary practice into a golden frontier of “emotional consumption.” At Music China 2025, this shift was formally recognized with the debut of a dedicated “Music Healing” zone, bringing together more than 20 domestic and international brands.Among them, one booth stood out—drawing crowds of visitors seeking inner calm: Cactus, a brand specializing in nature-inspired healing instruments. Here, there were no blaring electron

At Music China 2025, Chillman captivated a growing community of music lovers seeking to seamlessly blend sound and daily life—thanks to its distinctive lifestyle aesthetic and philosophy of “stress-free creation.”