Visitor Center-Music China

Apply to Visit

Welcome to MUSIC CHINA 2025! Complete your visitor pre-registration in advance to avoid congestion and waiting, and enjoy a fast entry to the exhibition hall.

Visit

Group Buyer

Open Hours

Buyer Only

Oct 22 Wednesday 09:30-17:00 (Last entry at 16:30)

Oct 23 Thursday 09:30-17:00 (Last entry at 16:30)

Buyer & Public

Oct 24 Friday 09:30-17:00 (Last entry at 16:30)

Oct 25 Saturday 09:30-15:30 (Last entry at 15:00)

What’s ON

Key Activities

Music Technology and Audio-visual Technology Expo 2025

To delve into cutting-edge industry trends, the Music China 2025 Show, a global bellwether for the musical instruments sector, will spotlight the latest advancements in music technology and audio-visual innovation. In collaboration with leading international and domestic industry associations, university music engineering departments, and professional partners, the expo will launch the " Music Technology and Audio-visual Technology Expo 2025" as a dedicated thematic showcase.

Scan to Explore

Music X Future Pavilion: The Perfect Fusion of Music and Technology

Since its inception in 2017, the "Music Lab Music Technology Laboratory" event has been dedicated to establishing a cutting-edge front for electronic music in China, leading the innovation and development of the domestic electronic music industry. This year, the upgraded version "Music Xtension Future Pavilion" (Music Xtension, referred to as Music X) focuses on innovative technology, life crossover, and expanding the boundaries of music, making a significant debut in Pavilion N1.

Scan to Explore

Music China 2025 New Product Global Launch - Open for Submissions!

Music China Organizing Committee continue to dedicate efforts to creating the New Product Global Launch, collaborating with the entire industry to actively respond and implement the development philosophy of new quality productive forces.

Scan to Explore

MATCHMAKING

Match Me

The Match Me service is a premium service provided by Music China, acting as a professional link between exhibitors and buyers, facilitating business connections between supply and demand both during and after the exhibition. This initiative aims to improve satisfaction levels for both exhibitors and buyers. The buyer service team members will offer personalized, one-on-one services to gather and verify details about the exhibiting companies and their products, as well as record buyer requirements, ensuring precise matches between buyers and sellers. During the exhibition, through various formats such as the business matching area, key buyer meeting area, business matchmaking area, and organized buyer visit delegations, we assist exhibitors and buyers to conduct discussions at booths or designated meeting areas. This approach enhances on-site communication efficiency and increases the likelihood of successfully concluding business deals.

For Exhibitor

For Buyer

Review

2024
Music China
150+
Target Attendee
100+
Buyer Group

Testimonials

Buyer

Music China has gone through more than twenty years of ups and downs, building an industry exchange platform and bridge in the field of music and art. As a music art training institution, through such a high-quality exhibition, we have broadened our horizons, obtained information and channels that are synchronized with the global industry in terms of teaching materials, teaching methods, and educational equipment hardware, and have also made friends with people at home and abroad who love art and music through the exhibition.

Hu Jun

Chief Cat Art Education
The first time I participated in the musical instrument exhibition was in 2010. In the blink of an eye, more than ten years have passed, and I have grown from a confused young man to an uncle. I only knew a little bit about the guitar before, but after attending the musical instrument exhibition, I saw all kinds of musical instruments, met many interesting friends, and taught myself a lot of new instruments. I hope Music China can get better and better.

Chen Yijian

Guangzhou Ukulele Lovers Association

Exhibitor

Music China is one of the most influential music events globally, providing a platform for Chinese musical instrument brands to showcase their strength to the world for over 20 years. It is also an important platform for domestic and international music industry professionals to exchange and learn from each other. Pearl River Piano Group has never been absent from this grand event over the years, and we look forward to sharing our philosophy, experiences, and achievements with you at this event, to jointly explore the future of the industry.

Li Jianing

Party Committee Secretary and Chairman of Guangzhou Pearl River Piano Group Co., Ltd.
Music China has witnessed the extraordinary development journey of China's musical instrument industry. With over 20 years of dedication, it has provided a platform for exhibitors and music enthusiasts from home and abroad to learn from each other and draw inspiration, promoting the integrated development of the entire musical instrument industry chain. It has become a high-quality exhibition that attracts famous brands and global attention.

Wang Guozhen

Shanghai National Musical Instrument Factory Co., Ltd.
After three years, we are finally able to reunite in Shanghai to participate in this grand event of the international musical instrument industry. Gibson China will bring our largest booth area and the most products to China's partners and music fans to experience at this exhibition.

Wang Yuanfeng

President of Gibson China

Review

Music Education Annual Conference

Musical Team-building

Ms. Apple Gu
86-21-62952120
guyuan@shanghai-intex.com
Mr. Alex Chen
021-62956881
chenyuxuan@shanghai-intex.com

TRAVEL & ACCOMMODATION

Travel & Accommodation

October 22-25, 2025 (Wednesday-Saturday)

Shanghai New International Expo Centre (SNIEC)

2345 Long Yang Road, Shanghai, China

Oct 22 09:30-17:00 | Oct 23 09:30-17:00 | Oct 24 09:30-17:00 | Oct 25 09:30-15:30

Taxi
Pudong International Airport：
40 mins from the Venue
Hongqiao Airport：
50 mins from the Venue
Longyang Road Subway：
10 mins from the Venue
Self-driving
Private car can stop at following parking area: P1, P2, P4 and P5. The parking fee is required by SNIEC.
Subway
Line 7：
Stop at Huamu Road Station (near North Hall) Line 2
Line 2：
Stop at Longyang Road Station (near South Hall)
Maglev Train from Pudong Intl Airport：
Stop at Longyang Road Station
Bus
Multiple bus routes pass through SNIEC, with nearby stops including 989 intercity bus, Daqiao 6th Line, Pudong 11th Road, Pudong 22nd Road, Pudong 26th Road, Jiangnan Special Line, Dongchuan Special Line, Huamu 1st Road, Airport Third Line, Airport 6th Line, 975, 976, etc.

Parking

The SNIEC includes 4000 parking spaces for cars (3000 in exhibition space and 1000 in support space)

4 car parks around, with 7000 parking spaces for cars
Parking lot 11 , with 1500 spaces
Parking lot 32 , with 1500 spaces
Parking lot 43 , with 2000 spaces
Parking lot 54 , with 2000 spaces

A comprehensive parking center nearby, includes 800 parking spaces for buses and 2000 spaces for cars.

Business Service

Official Agent: Shanghai Mengxuan Exhibition Service Co., LtdTel & Wechat : +86-13761531951 (Ms. Xu) / 13564372191 (Ms. Li)
Email: xuweiwei@mxydt.com
Tel: 400 114 8966

VISA

Visa Information

For most countries, a visa is needed to enter China and the validity of one's passport should be no less than 6 months. Requirements vary due to different regulations of respective Chinese embassies in different countries.
We recommend international visitors to download and fill out the "Visa Application Form" from the link below. Visitors should also collect the relevant files as requested by the Chinese Embassy or Consulate of your home country.

To start the application process or for any questions before applying, please contact Orient Explorer China.

A tourist visa
Using a tourist visa to enter China for participating in a trade show is a convenient and cost-effective method. A tourist visa typically has a validity period of thirty days. To apply for a tourist visa, please confirm the application process, required documents, and processing time with the Chinese embassy in your country well in advance to avoid any impact on your travel plans. Additionally, thanks to China's 72/144-hour transit visa-free policy, citizens from 54 countries can now enter China to participate in exhibitions through this policy. More>>
Business visas
Business visas are more complex and require a formal business invitation. We thus suggest starting an application in advance. Orient Explorer China can assist with this step of the application. The visa application takes at least 1 week to process. We recommend you plan on waiting 2-4 weeks for your visa to be completed. Please fill in and submit your application form, with photocopies of your passport attached. If you want to apply for a visa, you need to confirm and pay relevant application fees in advance.

Q&A

FAQs

QWhat are the highlights of the 2025 Music China 2025 Exhibition?: A

The 2025 Music China Exhibition will continue its efforts to create a global music instruments fair, with a total exhibition area of nearly 150,000㎡, spanning 12 halls of the Shanghai New International Expo Centre. Over 2,000 companies from more than 20 countries and regions are expected to participate, presenting their latest products. This year's exhibition will feature a "Music Technology and Audio-Visual Technology Expo" for the first time, showcasing the latest developments in music technology, audio-visual technology, and stage performance. During the exhibition, a series of activities will be held, including the Music China New Product Global Launch, Industry Forums & How-to sessions, Master Classes, Music China Music Education Activities, Activities for Elder Music Lovers, Music X, Music China International Competition for Electronic Music, Performance of "Shanghai Little Musicians", Music Healing Experience Workshop, Traditional Music Activities of Intangible Cultural Heritage, Never-ending Music - Live Shows Stage, and more. These activities aim to further empower the development of the music instrument industry and celebrate the new era of music appreciation.
QWhat are the visiting times for this year’s exhibition?: A

October 22 (Wednesday) 9:30-17:00 (Last entry at 16:30)
October 23 (Thursday) 9:30-17:00 (Last entry at 16:30)
October 24 (Friday) 9:30-17:00 (Last entry at 16:30)
October 25 (Saturday) 9:30-15:30 (Last entry at 15:00)
QWhat are the dates and where is the venue?: A

The 2025 Music China Exhibition will be held from October 22 to 25 at the Shanghai New International Expo Centre (2345 Longyang Road).
QHow to view the exhibitor of the Music China Exhibition?: A

Please view the exhibitor list on the official website (https://en.musicchina-expo.com/) under "About MC" -> "Exhibitor & Product List" page. Stay tuned!
QIf I have other questions, whom can I contact?: A

Please contact email mcvisitors@shanghai-intex.com . We will respond within three working days.

QIs pre-registration required for entry to the Exhibition? How to register?: A

The 2025 Music China Exhibition will fully implement a reservation-based ticketing system. Visit the official website (https://en.musicchina-expo.com/) to complete the pre-registration. Click the "Visitor" button on the homepage's carousel image and complete the pre-registration as required. When registering, please first select your status (professional visitor, public, media, or group) to complete the registration. All visitors who do not hold a Mainland China ID card must bring their ID documents to the overseas counter at the exhibition site to exchange for a visitor badge.
QHow do visitors with Mainland China ID cards pre-register?: A

Please switch the language to Chinese in the bottom-right corner of the pre-registration page and complete the pre-registration as required.
QWhat’s the difference between professional visitor days and public visitor days: A

Visitors who complete their registration can choose any day of the exhibition to visit. The professional visitor days will feature more business-related activities, while the public visitor days will have more interactive experiences.
QHow to obtain an invitation letter for the 2025 Music China Exhibition?: A

Please contact email mcvisitors@shanghai-intex.com to request an invitation letter. We will respond within three working days.
QDo minors need to pre-register? How to pre-register?: A

Minors must complete registration in advance. Adults can add up to 3 minors aged 16 and under (name and certificate number required) after successful pre-registration. On the exhibition day, minors aged 16 and under (born on or after October 23, 2008) must bring their ID documents and, accompanied by a guardian, sign the "Parent Commitment Letter" at the designated counter to complete the entry process. If you have any questions or need assistance, feel free to contact email mcvisitors@shanghai-intex.com .
QHow do I know if my registration is successful?: A

Upon submitting your information, a QR code will appear on the screen, and a confirmation email will be sent to you, indicating that your registration is successful. Please ensure that you bring your ID document to the overseas counter at the exhibition site to exchange for a visitor badge.
QHow to fill in the field of “Department” if I am retired or a student?: A

Please choose the public channel for registration and enter "Retired" or "Student" in the field of “Department”.
QWhat should I do if I haven’t received the email verification code?: A

Please check if your email address is entered correctly or if it has been directed to the spam folder. For any issues or assistance, feel free to contact mcvisitors@shanghai-intex.com .
QIf I am visiting in a group, do I need to register for each person?: A

Please choose "Group Visitor" (5 people per group) in the first question of pre-registration.
QHow to modify personal information?: A

For company information, you can login to “MY TICKET” , then click "My Profile" in the menu to update your information. To modify identity information, please contact email mcvisitors@shanghai-intex.com . We will respond within three working days. login to “MY TICKET”.