Li Jianing
Party Committee Secretary and Chairman of Guangzhou Pearl River Piano Group Co., Ltd.
Current Location：Home > Music China > Exhibition Center > Why Exhibit
WHY
Why Exhibit
- 150,000m²Show Area
- 150,000+Professionals
- 2,000+Global brands
*The above are estimated figures for Music China 2024.
Music China is an annual international musical instrument exhibition held in Shanghai every October, serving as a top platform for connecting industry resources and for numerous enterprises to convey their brand values.With over 20+ years of deep cultivation in the global musical instrument industry, Music China focuses on five major functional sections: industry trade, new product launches, education and popularization, cultural performances, and information release, comprehensively creating an all-encompassing music event that is continuously upgraded towards globalization, digitization, and diversification. It boasts a large number of high-quality invited buyers, with professional buyers engaging in face-to-face meetings during the exhibition period, facilitating on-site transactions and business opportunity exploration. Outside the exhibition period, it offers 360° integrated marketing and convenient trade connection services through online and offline channels, continuously bringing about opportunities for transactions.
Site Plan
Exhibitor Testimonials
Music China is one of the most influential music events globally, providing a platform for Chinese musical instrument brands to showcase their strength to the world for over 20 years. It is also an important platform for domestic and international music industry professionals to exchange and learn from each other. Pearl River Piano Group has never been absent from this grand event over the years, and we look forward to sharing our philosophy, experiences, and achievements with you at this event, to jointly explore the future of the industry.
Wang Guozhen
Shanghai National Musical Instrument Factory Co., Ltd.
Music China has witnessed the extraordinary development journey of China's musical instrument industry. With over 20 years of dedication, it has provided a platform for exhibitors and music enthusiasts from home and abroad to learn from each other and draw inspiration, promoting the integrated development of the entire musical instrument industry chain. It has become a high-quality exhibition that attracts famous brands and global attention.
Wang Yuanfeng
President of Gibson China
After three years, we are finally able to reunite in Shanghai to participate in this grand event of the international musical instrument industry. Gibson China will bring our largest booth area and the most products to China's partners and music fans to experience at this exhibition.
Li Jianing
Party Committee Secretary and Chairman of Guangzhou Pearl River Piano Group Co., Ltd.
Music China is one of the most influential music events globally, providing a platform for Chinese musical instrument brands to showcase their strength to the world for over 20 years. It is also an important platform for domestic and international music industry professionals to exchange and learn from each other. Pearl River Piano Group has never been absent from this grand event over the years, and we look forward to sharing our philosophy, experiences, and achievements with you at this event, to jointly explore the future of the industry.
Wang Guozhen
Shanghai National Musical Instrument Factory Co., Ltd.
Music China has witnessed the extraordinary development journey of China's musical instrument industry. With over 20 years of dedication, it has provided a platform for exhibitors and music enthusiasts from home and abroad to learn from each other and draw inspiration, promoting the integrated development of the entire musical instrument industry chain. It has become a high-quality exhibition that attracts famous brands and global attention.
Wang Yuanfeng
President of Gibson China
After three years, we are finally able to reunite in Shanghai to participate in this grand event of the international musical instrument industry. Gibson China will bring our largest booth area and the most products to China's partners and music fans to experience at this exhibition.
