Music China 2025
Music China 2025
Music China 2025
Music China 2025

MUSIC CHINA

Music China

Music China is now a UFI (Union of international Fairs) approved international event. This is undoubtedly an international recognition of Music China's outstanding status and wide influence in the global musical instrument industry. This certification not only demonstrates the excellent quality of Music China as a world-class exhibition, but also means that it will provide global exhibitors and visitors with a higher standard and higher quality communication and cooperation platform.

Exhibit Category
  • Amps & Pro Audio Amps & Pro Audio
    Amps & Pro Audio
  • Electric, Electronic Instruments Electric, Electronic Instruments
    Electric, Electronic Instruments
  • Pianos & Keyboards Pianos & Keyboards
    Pianos & Keyboards
  • Drums & Percussion Drums & Percussion
    Drums & Percussion
  • Brass & Woodwind Instruments Brass & Woodwind Instruments
    Brass & Woodwind Instruments
  • Bowed & stringed instruments Bowed & stringed instruments
    Bowed & stringed instruments
  • Traditional & Chinese Instruments Traditional & Chinese Instruments
    Traditional & Chinese Instruments
  • Music Education Music Education
    Music Education
  • Sheet Music & Publishers Sheet Music & Publishers
    Sheet Music & Publishers
  • Harmonicas & Accordions Harmonicas & Accordions
    Harmonicas & Accordions
  • Accessories, Software & Plug-ins Accessories, Software & Plug-ins
    Accessories, Software & Plug-ins
  • Services, Associations & Media Services, Associations & Media
    Services, Associations & Media
120,000
Square Meters
1,800+
Global Exhibitors
90+
Countries & Regions
150,000+
Professionals
100+
Events & Activities
400+
Live Shows
*The above are actual figures for Music China 2023.

HIGHLIGHT

Highlights From 2024

The 6-in-1 Innovative Integrated Marketing System
The 6-in-1 Innovative Integrated Marketing System
The 6-in-1 Innovative Integrated Marketing System

A six-product matrix empowers the musical instrument industry, creating a comprehensive integrated marketing platform. Focusing on online digital marketing strategies while combining offline activities/events and other diversified forms, it concentrates on the "Music+" ecosystem to help brands build a B2B2C marketing loop, assisting musical instrument brands to break through and cross boundaries, thus extending the brand's influence to a deeper and broader scope.

The 6-in-1 Innovative Integrated Marketing System
Music China New Product Global Launch
Music China New Product Global Launch
Music China New Product Global Launch

The Music China New Product Global Launch is an important platform meticulously crafted by the China Musical Instrument Association and the Shanghai Exhibition Organizing Committee to promote technological innovation and high-quality development in the industry. The debut of new products not only brings a brand-new experience to consumers but also injects new vitality into the industry, stimulating the innovative potential of the entire musical instrument ecosystem.

Music China New Product Global Launch
Music X
Music X
Music X

This year, Music China introduces the Music X pavilion with great fanfare, creating a cross-disciplinary area integrating music, technology, and lifestyle. It focuses on empowering the musical instrument industry with innovative technology, exploring new scenarios for music consumption, and striving to lower the barriers to music and musical instrument products, thereby expanding the population of music consumers. At the same time, it provides localized services for overseas music technology companies to enter the Chinese market, with the hope that more music technology companies will take root in China in the future, promoting the healthy development of the industry and the market.

Music X

NEWS

What’s On

TESTIMONIALS

Testimonials

Music China has gone through more than twenty years of ups and downs, building an industry exchange platform and bridge in the field of music and art. As a music art training institution, through such a high-quality exhibition, we have broadened our horizons, obtained information and channels that are synchronized with the global industry in terms of teaching materials, teaching methods, and educational equipment hardware, and have also made friends with people at home and abroad who love art and music through the exhibition.

Hu Jun
Chief Cat Art Education

Music China has been held for 20 editions, and as musicians, we feel very proud. The number of companies participating in the exhibition is increasing and becoming more diverse. The musical instrument exhibition not only showcases the products of musical instrument manufacturing but also drives the development of the national musical instrument industry. For those engaged in literary and artistic performances, this exhibition is also an inspiration. We see the continuous improvement of hardware equipment here, and we must strive to enhance our performance's soft power.

Yu Hai
Chairman of the Wind Music Society of the Chinese Musicians Association, National First-Class Conductor

National music, national charm, the treasure of the country, musical instruments, craftsmen, and music harmonize. Twenty years of professional leadership, gathering the world to see the presentation of fine products - I wish the China (Shanghai) International Music Instrument Exhibition to be better and better!

Wu Yuxia
President of the Chinese National Orchestra Society, National First-Class Performer, Pipa Performer

Music China has witnessed the extraordinary development journey of China's musical instrument industry. With over 20 years of dedication, it has provided a platform for exhibitors and music enthusiasts from home and abroad to learn from each other and draw inspiration, promoting the integrated development of the entire musical instrument industry chain. It has become a high-quality exhibition that attracts famous brands and global attention.

Wang Guozhen
Shanghai National Musical Instrument Factory Co., Ltd.

EXHIBITORS

Gear Launched Here

Partial list of previous exhibitors, in no particular order:

MEDIA

Media Partner

Partial list of previous media partners, in no particular order:

MECHANISM

Association Partner

Partial List of partner associations, in no particular order:
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Music China 2024

150,000+㎡ 1,600+ Global brands

100+Industry summits 400+ Live shows