Innovate New Sounds, Explore Boundless Music, Eyes across the global music industry are turning to Shanghai once again
Music China 2026 Exhibition will be grandly held at the Shanghai New International Expo Center from October 28 to 31, 2026. Since its establishment in 2002, Music China has successfully held 22 sessions and is certified by the Global Association of the Exhibition Industry (UFI). It is currently one of the most influential trade exhibition brands in the global musical instruments industry. In 2020, it was ranked 88th among the top 100 trade shows worldwide, and in 2023 and 2024, it was awarded the title of "Shanghai Brand Exhibition" for two consecutive years.
October 28 (Wednesday): 09:30 – 17:00
October 29 (Thursday): 09:30 – 17:00
October 30 (Friday): 09:30 – 17:00
October 31 (Saturday): 09:30 – 15:30
No.2345 Longyang Road, Pudong New Area, Shanghai, China
"Music+"Cross-Border Integration | Create New Consumption Scenarios
The upgraded Music Therapy zone covers emotional regulation, sleep improvement, elderly wellness and campus music health. It features themed displays, interactive workshops and professional forums. Collaborating with wellness institutions and health management platforms, the exhibition helps music evolve from performing arts to a wellness lifestyle.
We introduce national-level industrial demonstration zones and cultural tourism landmarks including Yanguan Tide City and Huangqiao Violin Town. An integrated exhibition model combining instrument trade, music lifestyle and cultural tourism destinations is built, helping enterprises form a full-cycle business loop: exhibition lead generation → offline experience → sustained consumption → industrial implementation.
A curated display of musical instrument derivatives, music-themed collectibles and lifestyle aesthetics creates an all-new interactive consumption experience for young visitors, capturing the Gen Z market.
This program targets smart instruments, AI music creation tools, audio hardware & software, immersive audio technology, in-car audio and smart home audio-visual products. Jointly judged by international experts, tech media and industry scholars, it delivers authoritative recognition and full-scale exposure for innovative technologies.
Focusing on spatial audio, AI sound effects and multimodal interaction, the forum builds a full-link platform connecting music content, audio technology and consumer scenarios, facilitating cross-border cooperation between music brands, automotive enterprises, tech firms and consumer electronics providers
Gathering top global and domestic audio brands, the showcase covers the entire industrial chain of music creation, production, distribution and performance. It promotes in-depth integration between music and recording, livestreaming, film, games and in-car audio systems.
More than 100 new items combining traditional craftsmanship and smart technology will make their debut here, serving as a premier platform for emerging players in the industry.
Linked with the New Product Global Launch and Into the Music Tech Groove 2026"Annual Selection, this function allows visitors to simply tap their phones to view product details, videos, highlights and exclusive offers, optimizing on-site interaction and business conversion.
Domestic Luthiers Area: Showcase exquisite works by local luthiers and promote Chinese violin craftsmanship.
Violin Maintenance Charity Market & Themed Lectures: Free consultation on violin making, maintenance and performance skills.
Professional Violin Tone Evaluation: A scientific evaluation system jointly developed by luthiers, performers and acoustic researchers helps enhance product recognition and transaction volume.
Co-organized with cultural centers across the Yangtze River Delta, the event features exhibitions, live performances, craftsmanship demonstrations and interactive experiences for intangible cultural heritage musical instruments. It empowers traditional instrument brands to build distinctive cultural IPs.
The pulse of what's next.
Stay tuned for more surprises!
See you in Shanghai this October!
Music China offers complimentary B2B matchmaking services for international visitors, helping you connect efficiently with:
Local manufacturers & distributors
Music educators
Cultural institutions
Music tech companies
AV integrators
Music China will organize the dedicated matchmaking sessions between Chinese exhibitors and visitors from South America and Europe. Whether you are a professional in the music industry or a casual music lover, Music China looks forward to your participation.
Contact: Mr. Alex CHEN
Tel: +86 18721450712(the Same Wechat and Whatsapp number) Email: chenyuxuan@shanghai-intex.com
