Since its inception in 2017, the "Music Lab Music Technology Laboratory" event has been dedicated to establishing a cutting-edge front for electronic music in China, leading the innovation and development of the domestic electronic music industry. This year, the upgraded version "Music Xtension Future Pavilion" (Music Xtension, referred to as Music X) focuses on innovative technology, life crossover, and expanding the boundaries of music, making a significant debut in Pavilion N1.
Core Introduction of Four Major Areas
01 MusiX Lab Music Technology Exhibition Areal
· Over 50 exhibitors have joined, showcasing the most cutting-edge and advanced music technology.
· The booth design is more dazzling, with products displayed in a 360-degree all-round way, making brand communication more impactful.
· Engage in face-to-face exchanges with top music technology experts from around the world.
Here, you can experience the latest smart musical instruments brought by exhibitors from home and abroad, MIDI and peripheral products, professional music production/creation/performance equipment, synthesizers/effects processors, innovative electronic instruments, smart speakers, art installations, AI products, and music peripherals. Every second is filled with infinite possibilities!
02 Music X Life Music Lifestyle Exhibition Area
Music is not just an auditory pleasure but also an art of living. It deeply interprets how music can be perfectly integrated with a trendy and fashionable lifestyle.
Enjoy our camp music concerts, visit the music decompression house, and watch a grand music show... Diverse interactive displays showcase the seamless integration of music and life. Feel the interaction between music and your body's cells, allowing music to become a part of every moment of your daily life.
03 X Stage
· New Product Global Launch and corporate roadshows, multimedia platform promotion and follow-up reporting to help companies establish their brand image.
· International MIDI forums, technical lectures, EDM original music contests, master classes, and other professional events that precisely cater to a wide range of industry professionals, college students, and amateur enthusiasts.
· The focal point of public attention, where KOLs/KOCs (Key Opinion Leaders/Key Opinion Consumers), music media, and musicians all gather.
04 MIDI Zone: MIDI Innovation Area
The MIDI Association (TMA), established in 2016, has gathered a global community of musicians who create music using MIDI. It is dedicated to providing a platform for existing users to communicate and collaborate, promoting the standardization and innovation of MIDI technology. It aims to enhance the creative capabilities of those using digital instruments, MIDI controllers, smartphones, and computers to create new music. In the MIDI Zone set up this year, we will be presenting:
- Exhibition of "MIDI Innovation Award" winning products
- Demonstration of MIDI 2.0 standard applications
- Showcase of products selected by MIDI Association members
This area is designed to highlight the latest advancements in MIDI technology and to celebrate the creativity and innovation that MIDI enables in the music industry.
