At Music China 2025, Soloking captured the attention of countless musicians with its bold brand identity and focused product philosophy. In an exclusive interview, Feng Zhenxin, Brand Director ofQinyi Musical Instruments (Huizhou) Co., Ltd.—the exclusive distributor of Soloking in China—elaborated on how the brand brings to life its core promise: “You just solo. Leave the rest to Soloking.”He explained that Soloking is meticulously crafted to become a truly reliable playing partner for today’s guitarists—striking a deliberate balance between respect for tradition and thoughtful innovation, so players can focus entirely on their music, not their gear.
At Music China 2025, Soloking systematically unveiled its two core product directions, catering to guitarists across diverse musical styles.
On one hand, the brand presented a professional-grade electric guitar tailored for heavy music players. Featuring a resonant Swamp Ash body and equipped with the Alan Entwistle Dark Star—a pickup custom-designed for high-gain aggression—the instrument embodies a minimalist yet rugged aesthetic. It is built with stainless steel frets and strung with Elixir Strings (10–46 gauge), engineered to deliver:
Crisp frequency separation under extreme distortion
Deep, articulate low-end roar
Exceptional tuning stability and output consistency—even in the most demanding live or studio environments.
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On the other hand, Soloking introduced the MS-1 Tribute—a flagship model from its “Tribute Series” that masterfully bridges heritage and modernity. Crafted with an alder body and reinforced with curved, embedded steel rods for enhanced structural stability, the MS-1 Tribute is equipped with a premium pickup set: the Alan Entwistle AS57 (neck) and HV58 (bridge)—faithful yet refined interpretations of vintage voicings. It also features a Wilkinson tremolo bridge, renowned for its tuning reliability and smooth vibrato response. Visually, the guitar honors tradition with a classic front profile instantly recognizable to connoisseurs. Yet, on the back, it reveals a thoughtfully contoured ergonomic carve, designed for comfort during extended playing sessions. This is not mere replication—it’s reverent evolution. By deeply respecting the DNA of iconic designs while integrating modern craftsmanship and player-centric innovations, Soloking has created an instrument that truly speaks to the needs, habits, and aesthetics of today’s guitarist.
Soloking’s brand slogan clearly defines its very reason for being: “You just solo. Leave the rest to Soloking.”More than a marketing tagline, this is the core principle guiding every product decision. As Feng Zhenxin emphasized: “What matters most to us is deep, authentic dialogue with musicians. We listen closely to understand the real needs of today’s players—so that when it counts most, especially under the spotlight on a stage of thousands, our instruments deliver absolute reliability and exceptional tuning stability.”
Soloking deeply understands that a reliable instrument is more than just a stage companion—it’s a vital bridge connecting the brand with its musicians. To nurture this bond, Soloking has built a multi-layered engagement network—spanning product experience, artist collaboration, community interaction, and ongoing dialogue.
“We are committed to maintaining close engagement with musicians, dealers, and end consumers alike,” said Feng Zhenxin. Beyond delivering precise product messaging through dealer training programs, the brand places special emphasis on supporting beginners on their musical journey. Each month, Soloking hosts the “Beginner & Musician Innovation Challenge” on its official channels—a structured campaign featuring practice check-ins and curated selections to encourage consistent playing. Outstanding participants receive gear rewards and recognition, offering meaningful encouragement from day one.
From thoughtful reimaginings of classic designs, to purpose-built instruments for heavy music, and now to empowering initiatives for newcomers, Soloking is solidifying its reputation as a brand that truly understands musicians—backed by clear product logic and deep user insight. In an era where vintage revival meets modern expression, Soloking has chosen its own path: Not to replicate the past—but to empower every moment on stage, right now.
