2025 New Product Global Launch is fully upgraded. With nine categories capturing the forefront of industry trends and a dual-track evaluation mechanism to activate innovation across the sector, global musical instrument companies and startups are invited to submit their products and seize this prime opportunity for exposure!
1. Traditional Chinese Instruments
1. Core examples: Guzheng, Guqin, Pipa, Erhu, Dizi, Xiao
2. Traditional Chinese instruments, as treasures of Chinese culture, have always been beloved by music enthusiasts. These instruments are experiencing a technological renaissance, with innovations such as intelligent tuning systems and carbon fiber sound boxes. This year, we will see more traditional craftsmanship combined with modern innovative designs, bringing new brilliance to traditional instruments.
2. Piano
1. Core example: Acoustic piano
2. The piano, a classic among instruments, has an extensive range and rich expressiveness. In recent years, innovations in pianos include improvements in spatial adaptability, digital technology integration, intelligent upgrades, material science, and acoustic structure breakthroughs.
3. Electronic Musical Instruments
1. Core examples: keyboards, electronic pianos, electronic drums, electronic wind instruments, electric guitars
2. Electronic instruments are at the forefront of musical innovation, transitioning from single-function enhancements to systemic changes. They incorporate acoustic structures, digital technologies, material sciences, smart teaching methods, algorithmic sound shaping, and human-machine interaction to evolve from "performance tools" into "smart creation ecosystems."
4. Music Production, Music Technology & Applications (Upgraded Track)
1. Core examples: AI music and sound generation software, instrument plugins, MIDI equipments, controllers, synthesizers, effects units, related hardware and software
2. As technology advances, music production and tech applications continue to innovate. AI music and sound generation can create unique compositions; instrument plugins enrich music production choices; synthesizers and effects units generate distinctive sounds, breaking down creative barriers.
5. Audio & Recording, Instrument Amplifier，Live sound (Upgraded Track)
1. Core examples: Audio interfaces, audio effect plugins, audio processing devices, recording/mixing equipment, microphones, professional monitor speakers/headphones, and related hardware/software
2. Audio and recording equipment are essential for music production and performances. Innovations like AI audio processing, immersive audio, high-fidelity transmission, and hardware autonomy have become common, integrating environmental sensing, biometric recognition, and real-time creation capabilities.
6. Harmonica & Accordion
1. Core examples: Recorder, harmonica, melodica, accordion
2. Recent innovations in small and medium-sized instruments like harmonicas, accordions, and recorders include the use of materials like carbon fiber and bamboo fiber composites, as well as AI-assisted teaching functions. These instruments play significant roles in music education and music life.
7. Wind & Percussion Instruments
1. Core examples: Woodwinds, brass, drum sets
2. Wind instruments produce sound through air vibrations and are central to symphonic and jazz music. Percussion instruments create rhythms and sounds through striking, forming the "heartbeat" of music.
8. Western Stringed Instruments
1. Core examples: Guitar, bass, ukulele, violin
2. Western stringed instruments include bowed and plucked strings, which are fundamental to symphonies, chamber music, and modern pop music. Modern western stringed instruments blend traditional acoustic structures with advancements in material science and digital technology, such as using carbon fiber instead of wood and incorporating smart sensors for enhanced performance.
9. Other Instruments & Music merchandise
1. Core examples: Creative instruments, instrument accessories, sheet music books
2. This category includes creative instruments, accessories, and sheet music, offering endless possibilities. We look forward to seeing more creatively designed and practical instrument accessories.
This year, a special Start-up Innovation track has been introduced to provide a platform for startups to showcase their innovative products. If you are a startup with innovative, technologically advanced, and market-potential instruments, don't miss this excellent opportunity!
· Established on or after January 1, 2018
· Full-time employees ≤ 50; Annual revenue ≤ 10 million RMB
· At least one patent or copyright (pending applications accepted)
The submitted product should demonstrate innovation, technological advancement, and market potential, aligning with industry trends such as smart instruments, music tech accessories, accessible design (e.g., interfaces for visually impaired players), eco-material applications (e.g., recycled plastics), etc. It should bring new experiences and value to music creation, performance, education, etc.
Regardless of whether you are a seasoned company or a startup, we sincerely invite you to participate in this New Product Global Launch event. Through this platform, you will gain opportunities to showcase your innovative products, engage with industry experts and peers, and receive extensive media exposure and market promotion.
1. Deadline: September 5, 2025
2. Submission Links:
For more information, please refer to the 2025 Music China New Product Global Launch Call for Submissions document. Let us witness and promote the continuous development and advancement of the musical instrument industry together!
