REGISTER
Welcome to MUSIC CHINA 2025! Complete your visitor pre-registration in advance to avoid congestion and waiting, and enjoy a fast entry to the exhibition hall.
Open Hours
Oct 22 Wednesday 09:30-17:00 (Last entry at 16:30)
Oct 23 Thursday 09:30-17:00 (Last entry at 16:30)
Oct 24 Friday 09:30-17:00 (Last entry at 16:30)
Oct 25 Saturday 09:30-15:30 (Last entry at 15:00)
What’s ON
MATCHMAKING
The Match Me service is a premium service provided by Music China, acting as a professional link between exhibitors and buyers, facilitating business connections between supply and demand both during and after the exhibition. This initiative aims to improve satisfaction levels for both exhibitors and buyers. The buyer service team members will offer personalized, one-on-one services to gather and verify details about the exhibiting companies and their products, as well as record buyer requirements, ensuring precise matches between buyers and sellers. During the exhibition, through various formats such as the business matching area, key buyer meeting area, business matchmaking area, and organized buyer visit delegations, we assist exhibitors and buyers to conduct discussions at booths or designated meeting areas. This approach enhances on-site communication efficiency and increases the likelihood of successfully concluding business deals.
Review
Testimonials
Music China has gone through more than twenty years of ups and downs, building an industry exchange platform and bridge in the field of music and art. As a music art training institution, through such a high-quality exhibition, we have broadened our horizons, obtained information and channels that are synchronized with the global industry in terms of teaching materials, teaching methods, and educational equipment hardware, and have also made friends with people at home and abroad who love art and music through the exhibition.
The first time I participated in the musical instrument exhibition was in 2010. In the blink of an eye, more than ten years have passed, and I have grown from a confused young man to an uncle. I only knew a little bit about the guitar before, but after attending the musical instrument exhibition, I saw all kinds of musical instruments, met many interesting friends, and taught myself a lot of new instruments. I hope Music China can get better and better.
Music China is one of the most influential music events globally, providing a platform for Chinese musical instrument brands to showcase their strength to the world for over 20 years. It is also an important platform for domestic and international music industry professionals to exchange and learn from each other. Pearl River Piano Group has never been absent from this grand event over the years, and we look forward to sharing our philosophy, experiences, and achievements with you at this event, to jointly explore the future of the industry.
Music China has witnessed the extraordinary development journey of China's musical instrument industry. With over 20 years of dedication, it has provided a platform for exhibitors and music enthusiasts from home and abroad to learn from each other and draw inspiration, promoting the integrated development of the entire musical instrument industry chain. It has become a high-quality exhibition that attracts famous brands and global attention.
After three years, we are finally able to reunite in Shanghai to participate in this grand event of the international musical instrument industry. Gibson China will bring our largest booth area and the most products to China's partners and music fans to experience at this exhibition.
Contact Us
TRAVEL & ACCOMMODATION
October 22-25, 2025 (Wednesday-Saturday)
Shanghai New International Expo Centre (SNIEC)
2345 Long Yang Road, Shanghai, China
Oct 22 09:30-17:00 | Oct 23 09:30-17:00 | Oct 24 09:30-17:00 | Oct 25 09:30-15:30
Pudong International Airport：
40 mins from the Venue
Hongqiao Airport：
50 mins from the Venue
Longyang Road Subway：
10 mins from the Venue
Private car can stop at following parking area: P1, P2, P4 and P5. The parking fee is required by SNIEC.
Line 7：
Stop at Huamu Road Station (near North Hall) Line 2
Line 2：
Stop at Longyang Road Station (near South Hall)
Maglev Train from Pudong Intl Airport：
Stop at Longyang Road Station
Multiple bus routes pass through SNIEC, with nearby stops including 989 intercity bus, Daqiao 6th Line, Pudong 11th Road, Pudong 22nd Road, Pudong 26th Road, Jiangnan Special Line, Dongchuan Special Line, Huamu 1st Road, Airport Third Line, Airport 6th Line, 975, 976, etc.
The SNIEC includes 4000 parking spaces for cars (3000 in exhibition space and 1000 in support space)
4 car parks around, with 7000 parking spaces for cars
Parking lot 11 , with 1500 spaces
Parking lot 32 , with 1500 spaces
Parking lot 43 , with 2000 spaces
Parking lot 54 , with 2000 spaces
A comprehensive parking center nearby, includes 800 parking spaces for buses and 2000 spaces for cars.
Official Agent: Shanghai Mengxuan Exhibition Service Co., LtdTel & Wechat : +86-13761531951 (Ms. Xu) / 13564372191 (Ms. Li)
Email: xuweiwei@mxydt.com
Tel: 400 114 8966
VISA
For most countries, a visa is needed to enter China and the validity of one's passport should be no less than 6 months. Requirements vary due to different regulations of respective Chinese embassies in different countries.
We recommend international visitors to download and fill out the "Visa Application Form" from the link below. Visitors should also collect the relevant files as requested by the Chinese Embassy or Consulate of your home country.
To start the application process or for any questions before applying, please contact Orient Explorer China.
Using a tourist visa to enter China for participating in a trade show is a convenient and cost-effective method. A tourist visa typically has a validity period of thirty days. To apply for a tourist visa, please confirm the application process, required documents, and processing time with the Chinese embassy in your country well in advance to avoid any impact on your travel plans. Additionally, thanks to China's 72/144-hour transit visa-free policy, citizens from 54 countries can now enter China to participate in exhibitions through this policy. More>>
Business visas are more complex and require a formal business invitation. We thus suggest starting an application in advance. Orient Explorer China can assist with this step of the application. The visa application takes at least 1 week to process. We recommend you plan on waiting 2-4 weeks for your visa to be completed. Please fill in and submit your application form, with photocopies of your passport attached. If you want to apply for a visa, you need to confirm and pay relevant application fees in advance.
Q&A
The 2025 Music China Exhibition will continue its efforts to create a global music instruments fair, with a total exhibition area of nearly 150,000㎡, spanning 12 halls of the Shanghai New International Expo Centre. Over 2,000 companies from more than 20 countries and regions are expected to participate, presenting their latest products. This year's exhibition will feature a "Music Technology and Audio-Visual Technology Expo" for the first time, showcasing the latest developments in music technology, audio-visual technology, and stage performance. During the exhibition, a series of activities will be held, including the Music China New Product Global Launch, Industry Forums & How-to sessions, Master Classes, Music China Music Education Activities, Activities for Elder Music Lovers, Music X, Music China International Competition for Electronic Music, Performance of "Shanghai Little Musicians", Music Healing Experience Workshop, Traditional Music Activities of Intangible Cultural Heritage, Never-ending Music - Live Shows Stage, and more. These activities aim to further empower the development of the music instrument industry and celebrate the new era of music appreciation.
October 22 (Wednesday) 9:30-17:00 (Last entry at 16:30)
October 23 (Thursday) 9:30-17:00 (Last entry at 16:30)
October 24 (Friday) 9:30-17:00 (Last entry at 16:30)
October 25 (Saturday) 9:30-15:30 (Last entry at 15:00)
The 2025 Music China Exhibition will be held from October 22 to 25 at the Shanghai New International Expo Centre (2345 Longyang Road).
Please view the exhibitor list on the official website (https://en.musicchina-expo.com/) under "About MC" -> "Exhibitor & Product List" page. Stay tuned!
Please contact email mcvisitors@shanghai-intex.com . We will respond within three working days.
The 2025 Music China Exhibition will fully implement a reservation-based ticketing system. Visit the official website (https://en.musicchina-expo.com/) to complete the pre-registration. Click the "Visitor" button on the homepage's carousel image and complete the pre-registration as required. When registering, please first select your status (professional visitor, public, media, or group) to complete the registration. All visitors who do not hold a Mainland China ID card must bring their ID documents to the overseas counter at the exhibition site to exchange for a visitor badge.
Please switch the language to Chinese in the bottom-right corner of the pre-registration page and complete the pre-registration as required.
Visitors who complete their registration can choose any day of the exhibition to visit. The professional visitor days will feature more business-related activities, while the public visitor days will have more interactive experiences.
Please contact email mcvisitors@shanghai-intex.com to request an invitation letter. We will respond within three working days.
Minors must complete registration in advance. Adults can add up to 3 minors aged 16 and under (name and certificate number required) after successful pre-registration. On the exhibition day, minors aged 16 and under (born on or after October 23, 2008) must bring their ID documents and, accompanied by a guardian, sign the "Parent Commitment Letter" at the designated counter to complete the entry process. If you have any questions or need assistance, feel free to contact email mcvisitors@shanghai-intex.com .
Upon submitting your information, a QR code will appear on the screen, and a confirmation email will be sent to you, indicating that your registration is successful. Please ensure that you bring your ID document to the overseas counter at the exhibition site to exchange for a visitor badge.
Please choose the public channel for registration and enter "Retired" or "Student" in the field of “Department”.
Please check if your email address is entered correctly or if it has been directed to the spam folder. For any issues or assistance, feel free to contact mcvisitors@shanghai-intex.com .
Please choose "Group Visitor" (5 people per group) in the first question of pre-registration.
For company information, you can login to “MY TICKET” , then click "My Profile" in the menu to update your information. To modify identity information, please contact email mcvisitors@shanghai-intex.com . We will respond within three working days. login to “MY TICKET”.
