Facing challenges and shifts in the global economic, trade, and consumer markets, the demand for personalized, intelligent, eco-friendly, and high-efficiency products in the musical instrument industry has accelerated, injecting new vitality into the sector. Digital technologies are reshaping the future of instrument manufacturing, music creation, and the audio-visual industry. Therefore, Music China Organizing Committee continue to dedicate efforts to creating the New Product Global Launch, collaborating with the entire industry to actively respond and implement the development philosophy of new quality productive forces.
For Music China 2025 New Product Global Launch, in addition to the "Recommended New Products" category, the organizers have specially introduced the "Start-up Innovation" category. This dual-track submission mechanism adheres to four core principles, extensively seeking and uncovering innovative products and emerging enterprises from different countries and regions. It leverages exhibition resources in diverse ways to showcase new products, deeply activating the innovation chain within the musical instrument industry ecosystem.
lProfessional Evaluation System: Establishing an authoritative expert committee to strictly check technical standards and industry value.
lGlobal Resource Integration: Covering innovative enterprises all over the world and introducing cutting-edge technological achievements.
lEnterprise Support: Setting up dedicated channels to cultivate new industry momentum.
lOmni-Channel Media Matrix: Collaborating with domestic and international media to achieve millions of exposure.
(1) Eligibility Criteria
Recommended New Products (Exclusive to Exhibitors of Music China 2025)
lThe applicant company must be an exhibitor (domestic or international) at Music China 2025.
lThe submitted product must:
–Not have been launched at any similar domestic or international exhibition or on any other platform; its debut must be at Music China 2025.
–Have been developed or launched after January 1, 2024.
–With patent certificate / patent application acceptance document or other certifications related to independent intellectual property rights
lThere is no limit to the number of new products an exhibitor can submit. However, if the new product is part of a series, only one model from that series can be submitted for evaluation. If multiple products are submitted, their innovations should be distinct.
Start-up Innovation (Open to all innovation enterprises in the musical instrument industry; non-exhibitors can apply)
Dimension | Criteria |
Years Established | The establishment date of the enterprise is on or after January 1, 2018 |
Company Size | Full-time employees ≤ 50; Annual revenue ≤ 10 million RMB |
Innovation Capability | At least 1 patent/copyright (pending application accepted) |
lThe submitted product should demonstrate innovation, technological advancement, and market potential, aligning with industry trends such as smart instruments, music tech accessories, accessible design (e.g., interfaces for visually impaired players), eco-material applications (e.g., recycled plastics), etc. It should bring new experiences and value to music creation, performance, education, etc.
–Conceptual prototypes (non-mass production) are allowed, emphasizing technical originality (e.g., AI composition, electronic adaptation of traditional instruments).
–A functional demonstration video (≤ 3 minutes) is required.
–A user testing report (small sample size acceptable) is required.
(2) Submission Process
From now until September 5, 2025, eligible companies can submit their application online and send the remaining materials to the organizing committee's email: wangzhuying@shanghai-intex.com. Late submissions or incomplete materials will be considered invalid.
Required Materials:
Application Form (Mandatory): Scan the QR code or visit the webpage to submit.
"Recommended New Products" Submission: https://jsj.top/f/J8HEqH
"Start-up Innovation" Submission: https://jsj.top/f/OM4zGp
Product Images (Mandatory):
For Printing: At least 1 PNG/PSD format image with transparent background, 300dpi resolution, size ≥ 40cm x 40cm (15.7in x 15.7in).
For Digital Use: Up to 5 JPG/PNG format images, each ≤ 1MB, recommended size 800x800 pixels.
Product Demo/Introduction Video (Mandatory): Video ≤ 20MB, 16:9 aspect ratio, MP4 format.
Patent Certificate/Patent Application Acceptance Document, or IP Certification (Mandatory).
Product Evaluation Report or Other Supplementary Materials .
(3) Awards
Recommended New Products
Start-up Innovation
Short-listed New Products
※ The final list will be announced on Music China official platforms. Once announced, changes will generally not be made.
(4) Winner Benefits
Recommended New Products
★ Free 4-day display in the exclusive New Product Launch Display Area at Music China.
★ Invitation to New Product Launch Award Ceremony
★ Opportunity to register for Interviews and Product Roadshows
★ Comprehensive online promotion throughout the entire event (e.g., “Annual Online Popularity Award”Public voting, new media matrix promotion, live streaming, etc.).
Start-up Innovation
★ Free 4-day display in the exclusive New Product Launch Display Area at Music China.
★ Invitation to New Product Launch Award Ceremony
★ Exhibition Space Discount for the next year's Music China for the Top Winner in the "Start-up Innovation" category.
★ Opportunity to register for Interviews and Product Roadshows
★ Comprehensive online promotion throughout the entire event (e.g., “Annual Online Popularity Award ”Public voting, new media matrix promotion, live streaming, etc.).
Benefit Details:
(a) 4-day display in the exclusive New Product Launch Display Area
A specially designed New Product Launch Display Area will be set up onsite for all four exhibition days. The " Recommended New Products " and " Start-up Innovation" can be displayed for free within this area. The selected enterprises will also receive specially designed plaques which they can use to display and promote the winning new products at their own booths.
(b) Invitation to New Product Launch Award Ceremony
On the morning of October 22nd (first show day), the "Music China2025 New Product Global Launch Ceremony" will be held. Association leaders, expert judges, manufacturer representatives, dealers, experienced players, and domestic/international media will be invited to witness the award ceremony and product launches. Winners will walk the red carpet and receive their plaques/certificates on stage.
(c) Company Interviews & Product Roadshows
All winners can register for company interviews and product roadshows. Industry-specialized media invited by the Organizing Committee will conduct in-depth interviews. A dedicated free roadshow stage will be provided for product demonstrations.
(d) Integrated Marketing & Promotion
a) Online New Product Voting Activity: After the shortlist announcement, the organizer will host the online voting events via Music China mini-program. Features include showcasing Short-listed New Products, video presentations, and public voting for the " Annual Online Popularity Award " driving online-offline engagement.
b) Live Streaming: The special display of new products at the exhibition will be live-streamed via Music China official platforms, extending reach and providing access to global audiences.
c) Media Matrix Promotion: Winners receive comprehensive promotion before, during, and after the show via Music China official media channels, domestic/international professional media, public media, and print materials, reaching over 600,000 viewers. At the exhibition site, various signs will also be used to promote and attract customers for the new products of the enterprises.
(e) Expert Review & Industry Evaluation
The Organizing Committee will invite professionals (conservatory teachers, musicians, experienced players, association experts) to provide constructive reviews on Recommended New Products winners, actively facilitate experts to conduct evaluations, analyze the core quality and technical elements of the products, and promote product research and innovation.
(5)Event Timeline
Now - September 5, 2025: Call for Submissions (Global Exhibitors/Start-ups)
September 17, 2025: Short-listed New Products announced on official mini-program; "Annual Online Popularity Award" voting opens.
September 29, 2025: Expert Jury selects Recommended New Products & Start-up Innovation winners.
October 22, 2025: New Product Global Launch Award Ceremony
October 22-25, 2025: New Product Launch Display Area Exhibition, Winner Interviews & Roadshows.
October 30, 2025: "Annual Online Popularity Award" winner announced.
*Subject to the actual event date.
