2025-08-07 Source：

Music China 2025 Launched the Targeted Attendee Program

Music China 2025 will continue its commitment to building a global musical instrument exhibition. With a total exhibition area of nearly 150,000 m² spanning 12 halls at the Shanghai New International Expo Centre (SNIEC), it is expected to host over 2,000 domestic and international enterprises from 20 countries and regions, all gathering to showcase their latest products.

This year, Music China 2025 will launch the "Music Technology and Audio-visual Technology Expo", comprehensively presenting the latest achievements in music technology, audiovisual solutions, and performing arts. Concurrently, a series of events will be held, including:

- 2025 Music China New Product Global Launch

- Industry Forums & How-to Sessions

- Advanced Piano Tuning Training Seminar

- Violin Making Workshop

- Music X (Future Music Exhibition Zone)

- International MIDI Technology Application and Development Forum

- Luthier Show（Paid Visit）

- Demonstration of Piano Reconstruction Techniques

-Exhibition of Award-Winning Works from Past International Violin Making Competitions

- Music China International Competition for Electronic Music

-Activities for Elder Music Lovers

-Master Classes

-Live Shows

And more.

These events will further energize the musical instrument industry and write a new chapter in public music engagement.

Leveraging over two decades of accumulated high-quality buyer data, Music China profiles buyer needs across procurement categories, volumes, and application scenarios. This enables precise one-to-many matching with qualified exhibitors, empowering brands to expand domestic and international market channels while accelerating cross-border trade and market strategy. Through personalized "one-to-one" pre-matching, it creates new global pathways for instrument brands.

1. Organizing High-Quality Buyers & Tailored Services

In 2024, over 100 VIP buyer delegations—including distributors, educators, and cultural institutions—were invited. Customized tour routes and dedicated guides ensured efficient engagement, enabling deep dives into products and brands. In 2025, VIP buyer services will upgrade:

- Delegations will expand from professional orchestras/academies to Conservatory studentsensembles/clubs (universities, K-12 schools), supporting "Instruments in Campus" initiatives.

- Amateur music enthusiast groups nationwide will be tapped to unlock new business opportunities for exhibitors.

2. Deepening Global Partnerships & Targeting Overseas Buyers

Capitalizing on its international influence and partner network (associations, alliances, chambers), Music China actively recruits premium overseas buyers. Building on previous collaborations, efforts will intensify in 2025 through:

- Direct outreach to overseas music stores and specialized international buyer organizations.

- Enhanced coordination with embassies/consulates to identify global buyers.

01 VIP Buyer Privileges

1. Business Matching Service

Based on your procurement needs, The Music China Organizing Committee will match you with potential suppliers before the exhibition. Your buyer profile will be promoted via our multi-channel media platforms.

2. Complimentary Shuttle Service

Daily round-trip shuttle buses between designated hotels and the exhibition center (2 departures per day).

3. Accommodation Policy

Group leaders may qualify for exclusive accommodation benefits during the exhibition (October 22-25, 2025).

Eligibility criteria:

- Company scale and position

- Group size ≥ 5 members

- Estimated procurement volume and value

Organizers reserve the right to verify eligibility.

4. VIP Guided Tour

Personalized VIP Guided Tour for efficient business opportunity discovery.

5. Offered Lunch