2026-07-01 Source：

Music China New Product Global Launch 2026

2026 marks the kickoff year of China's “15th Five-Year Plan,” a pivotal moment as the Chinese musical instrument industry transitions from a manufacturing powerhouse to a global leader in high-quality innovation. The recently released “Guiding Opinions on the Development of China's Musical Instrument Industry (2026–2030)” explicitly calls for accelerated advancement in technological and material innovation, international branding, and cross-industry integration to cultivate new quality productive capacity and drive the industry toward sustainable, high-value growth.

For many years, Music China has championed the “New Product Global Launch” initiative—an authoritative platform dedicated to showcasing cutting-edge innovations and embodying the vision of new quality productive capacity. In 2026, standing at this new starting point and embracing unprecedented opportunities, Music China officially kicks off this program!

We now invite all 2026 Music China exhibitors to submit entries for the “Recommended New Products” award. Selected products will gain access to an integrated launch platform offering exhibition, debut, media promotion, and business matchmaking, empowering brands to drive growth through innovation and shape the future of music.

(I) Submission Guidelines

(1) Eligibility Criteria

Applicant must be a registered exhibitor at Music China 2026.
The entry product must be a global premiere, with no prior release or display at any domestic/international similar exhibitions.
Product must have been developed or launched after January 1, 2025.
Proof of intellectual property ownership (e.g., patent certificate, patent application acceptance notice, or other IP documentation) is required; submissions with such documentation will receive priority consideration.
Multiple product submissions are allowed per company, subject to the following rules:

o Only one single model can be submitted per product series

o All submitted products must feature distinct innovative highlights.

(2) Required Materials

· Application Form

→ Submit via: https://jsj.top/f/eHTwJtor scan the QR code below

· Product Images (Mandatory)

o For print: At least 1 high-res image in PNG/PSD format, transparent background, 300 dpi, minimum size 40cm × 40cm

o For digital use: Up to 5 images in JPG/PNG format, each ≤1MB, recommended size 800×800px

· Product Demo or Introductory Video (Mandatory)

o Format: MP4

o Aspect ratio: 16:9

o File size: ≤20MB

· IP Documentation (Mandatory)

o Patent certificate, patent application receipt, or equivalent IP proof

· Optional Supplementary Materials

o Product test reports, user reviews, technical white papers, etc.

(II) Benefits for Award Winners

★ Complimentary booth space in the dedicated New Product Launch Zone at Music China 2026 (Oct 28–31), ensuring four days of high-visibility exposure to global buyers and trade visitors.

★ Official recognition at the Awards Ceremony, with plaques presented by industry leaders and expert jurors—enhancing brand credibility.

★ Priority access to exclusive promotional opportunities, including product roadshows, media interviews, and dealer briefings to highlight core innovations.

★ End-to-end integrated marketing support across pre-show, during-show, and post-show phases, including:

– Online voting campaigns

– Multi-channel social & digital promotion

– Live streaming from the exhibition floor

– Coverage across Music China’s official platforms, international trade media, and vertical lifestyle/music outlets

★ Strategic Partnership with CCTV-15 Music Channel:

All shortlisted and winning companies will enjoy priority access to purchase exclusive official media packages from CCTV-15. Leverage China’s national-level music authority for:

– Official endorsement

– Dedicated TV/radio features

– Omnichannel exposure

– Significant elevation of brand reputation and market trust

(III) Event Timeline

· Now – September 4: Call for new product submissions

· September 17: "Annual Online Popularity Award" voting opens (via mini-program)

· September 28: Expert jury selects “Recommended New Products”

· October 28: Global New Product Debut Ceremony & Award Presentation

· October 28–31: On-site display in the New Product Launch Zone, plus winner interviews & roadshows

· November 12: "Annual Online Popularity Award" winner announced.

*Specific dates subject to change.