At Music China 2025, Chillman captivated a growing community of music lovers seeking to seamlessly blend sound and daily life—thanks to its distinctive lifestyle aesthetic and philosophy of “stress-free creation.”

At Music China 2025, LONGJOIN Group once again demonstrated its strength and ambition as a key player in the global music technology and cultural industry. With three dedicated exhibition zones spanning nearly 400 square meters and a powerful lineup of over 20 renowned domestic and international brands, the group showcased the full breadth of its integrated ecosystem.

At Music China 2025, Soloking captured the attention of countless musicians with its bold brand identity and focused product philosophy.In an exclusive interview, Feng Zhenxin, Brand Director of Qinyi Musical Instruments (Huizhou) Co., Ltd.—the exclusive distributor of Soloking in China—elaborated on how the brand brings to life its core promise: “You just solo. Leave the rest to Soloking.” He explained that Soloking is meticulously crafted to become a truly reliable playing partner for today’s

At Music China 2025, Ms. Li Xiaoxia, Deputy General Manager of Medeli Electronics (Shenzhen) Co., Ltd., clearly articulated the enduring mission of this homegrown Chinese brand—now in its fifth decade: “To create electronic musical instruments by Chinese people, for Chinese people—and to bring the beauty of music into every ordinary household.”

As 2025 draws to a close, it’s once again time for year-end retrospectives. Recently, Reverb—the world’s largest online marketplace for used musical instruments and gear—released its annual best-of list, highlighting the top-selling effects & pedals, electric guitars, synths, amps+modelers, and more of 2025.

At Music China 2025, the homegrown instrument brand HOTONE drew widespread acclaim from musicians and enthusiasts alike, thanks to its unique design language and thoughtful technical innovation.