2025 New Product Global Launch is fully upgraded. With nine categories capturing the forefront of industry trends and a dual-track evaluation mechanism to activate innovation across the sector, global musical instrument companies and startups are invited to submit their products and seize this prime opportunity for exposure!

Music China Organizing Committee continue to dedicate efforts to creating the New Product Global Launch, collaborating with the entire industry to actively respond and implement the development philosophy of new quality productive forces.

The National Immigration Administration (NIA) announced that, starting June 12, 2025, nationals of Indonesia may enter China under the 240-hour visa-free transit policy. This brings the total number of eligible countries to 55.

The 2025 Music China will take music as its starting point to create new value and build a platform for global musicians to exchange ideas and collaborate. Whether you're aiming to enter the Asian market, find manufacturing partners, explore industry innovations, or engage with China's growing music education and consumer sectors, Music China is the essential event of 2025!

In 2025, Music China 2025 launches under the theme “Harmonizing Instruments, Innovating Soundscapes” — establishing itself as the premier platform for global music professionals to explore Asia’s booming markets, capture cutting-edge innovation trends, forge pivotal industry connections.

To delve into cutting-edge industry trends, Music China 2025, a global bellwether for the musical instruments sector, will spotlight the latest advancements in music technology and audio-visual innovation. In collaboration with leading international and domestic industry associations, university music engineering departments, and professional partners, the expo will launch the "Music Technology and Audio-visual Technology Expo 2025" as a dedicated thematic showcase.