International Music X (IMX) today announced the global launch of its 2025 season, establishing a strategic partnership with Music China, the world’s leading musical instrument trade fair.

Leveraging over two decades of accumulated high-quality buyer data, Music China profiles buyer needs across procurement categories, volumes, and application scenarios. This enables precise one-to-many matching with qualified exhibitors, empowering brands to expand domestic and international market channels while accelerating cross-border trade and market strategy. Through personalized "one-to-one" pre-matching, it creates new global pathways for instrument brands.

2025 New Product Global Launch is fully upgraded. With nine categories capturing the forefront of industry trends and a dual-track evaluation mechanism to activate innovation across the sector, global musical instrument companies and startups are invited to submit their products and seize this prime opportunity for exposure!

Music China Organizing Committee continue to dedicate efforts to creating the New Product Global Launch, collaborating with the entire industry to actively respond and implement the development philosophy of new quality productive forces.

The National Immigration Administration (NIA) announced that, starting June 12, 2025, nationals of Indonesia may enter China under the 240-hour visa-free transit policy. This brings the total number of eligible countries to 55.

The 2025 Music China will take music as its starting point to create new value and build a platform for global musicians to exchange ideas and collaborate. Whether you're aiming to enter the Asian market, find manufacturing partners, explore industry innovations, or engage with China's growing music education and consumer sectors, Music China is the essential event of 2025!