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At Music China 2025, Sound King presented an expansive and meticulously organized exhibition space that powerfully demonstrated its evolution far beyond a conventional audio product supplier.

In an exclusive interview, Mr. Huang Shidong, Deputy General Manager of Sound King, provided a comprehensive overview of the company’s 37-year journey—from its origins in professional audio accessories to becoming an integrated solutions provider. He detailed how continuous technological innovation and strategic global resource integration have enabled Sound King to build a full-chain intelligent ecosystem encompassing audio capture, processing, transmission, and amplification—delivering end-to-end value across the professional sound landscape.

Technology-Driven: Building an Audio Ecosystem with Core Self-Reliance

Sound King regards technological innovation as the cornerstone of its growth. In his interview, Mr. Huang Shidong, Deputy General Manager, highlighted a pivotal technology that underpins multiple product lines: an integrated audio transmission and processing ecosystem built on AES67 and advanced DSP capabilities.

Powered by Sound King’s proprietary chip, this solution is compatible with over 95% of existing audio transport protocols on the market—effectively resolving the long-standing challenge of interoperability between disparate devices.

Moreover, the system’s powerful built-in DSP engine enables significantly simpler, smarter, and more scalable system deployment, reducing reliance on external processors and streamlining end-to-end workflows for integrators and users alike.

“We’re not just manufacturing hardware—we’re creating an intelligent, highly compatible middleware layer for audio transmission and processing,” said Huang Shidong. This technology has already been deployed across Sound King’s mixers, power amplifiers, loudspeakers, and digital signal processors, forming what the company calls its “ecosystem moat”—a unique competitive advantage that delivers seamless, end-to-end solutions for applications ranging from compact home studios to large-scale professional sound reinforcement venues.

Product Philosophy: Defining Value by Solving Real Industry Challenges

Built on a robust technology platform, Sound King’s product development is tightly aligned with real-world market needs and the most pressing challenges facing the professional audio industry.

In the professional audio domain, Sound King has successfully integrated the technical DNA of Cadac—a renowned international brand it acquired—into its next-generation digital mixing console series. These consoles continue to advance in core processing power, channel capacity, and user experience, and are now widely deployed in high-end live sound reinforcement, recording studios, and national-level conference venues. Mr. Huang Shidong highlighted a key milestone: in response to China’s strategic call for indigenous and controllable core technologies, Sound King was entrusted by an authoritative national institution to develop a new series of studio reference monitors. Recognized with a national-level honor for their exceptional acoustic performance, these monitors have been selected for audio support in major state diplomatic and ceremonial events.

Addressing the growing demand for intelligent systems, Sound King has deeply embedded AI technology into its conferencing solutions, enabling true “unattended operation” and smart system management. This innovation effectively resolves long-standing industry challenges—such as feedback (howling) when multiple microphones operate simultaneously—making complex setups remarkably simple and reliable.On the sound reinforcement front, Sound King showcased its profound expertise in system design. Its product portfolio spans from compact, portable column arrays for mobile applications to high-complexity active four-way large-format line array systems. Notably, its active coaxial beam-steering array system leverages advanced DSP to precisely shape and steer sound coverage—representing a cutting-edge convergence of acoustic engineering and electronic intelligence.

From Past to Future: From “King of Stands” to Full-Chain Solutions Provider

Reflecting on Sound King’s journey since its founding in 1988, Deputy General Manager Huang Shidong noted that the company—once celebrated as the “King of Stands” for its audio accessories—has steadily evolved into a comprehensive provider of audiovisual (AV) integrated solutions. At its core, he emphasized, has always been a keen sensitivity to market needs and an uncompromising commitment to quality.“Today, our product portfolio is vastly more diverse, but our fundamental mission remains unchanged: to deliver users a reliable, efficient, and intelligent end-to-end audiovisual experience,” Huang explained.He highlighted that this year’s Music China exhibition also features innovative offerings from Sound King’s “Cinema King brand—including rapid-deployment outdoor LED displays and their accompanying professional-grade sound reinforcement systems. This expansion from “sound” into “vision” exemplifies Sound King’s growing capability to seamlessly integrate audio and visual technologies into unified, turnkey solutions.

Acknowledging the complexities of today’s market, Huang admitted that challenges and opportunities coexist. “The industry needs new growth drivers to reignite momentum,” he stated. Sound King’s response lies in leading-edge technology and ecosystem-level integration, creating tangible value for both distribution partners and end users. 

To support this vision, the company is rolling out robust partner enablement programs—aimed at empowering the entire channel ecosystem.From core components to finished systems, from acoustics to imaging, the 37-year-old Sound King is using Music China 2025 as a stage to demonstrate not just its technological depth, but also its ambition: to lead China’s professional AV industry into a new era of intelligent, integrated, and homegrown innovation.